中国教育部副部长与高等教育办事处负责人 Dr. Andrew wong 会谈并亲切合影
高等教育办事处负责人 Dr. Andrew
wong 与马来亚大学副校长合影

马来西亚高等教育部公布
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International Masters in Small-and-Medium Enterprises (IMSMEs)
Description
This International Masters programme in Small and Medium Enterprise is designed for students who wish to enhance the development of entrepreneurial skills and managerial capacity in order to ensure the viability and continuity of SMEs over time. The focus of the programme is to provide an understanding of the strength of both Asian and European social and economic contexts in which SMEs operate, as well as the methodologies, technicalities and tools that allow a better structured decisional process and a more conscious management of the business. The intercultural setting of the programme will also enhance the ability of prospective managers and government executives to strengthen economic cooperation between Europe and Asia .
Aims and Objective
The course aims to critically assess the significance of information management in organizations, and in the context of a changing global economy. On completion of this programme, students should have:
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Acquired the methodologies and managerial tools created or adapted for SMEs reality and, through field project, verified the operational validity of those methodologies and tools.
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Developed capabilities and aptitudes coherent with the organizational context of SMEs, less formal but more creative, flexible and light.
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Analysed the strengths and weaknesses of family business, the cultural and social context in which they operate and the economic relationships with other firms, and produced outputs of immediate use for the participants as well as for the targeted companies.
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Developed key analytical, interpretative, practitioner, oral and written presentation skills.
Structure
The programme requires students to undertake a total of 13 academic courses, an internship and write a project paper, amounting to a total of 48 credits. The requirements are categorized in the following modules:
Programme Core Courses
- Financial and Accounting Tools for SMEs (QXGC6101)
- Strategic Management for SMEs (QXGC6102)
- Entrepreneurship Development (QXGC6103)
- Marketing Strategies for SMEs (QXGC6104)
- Production and Operations Management (QXGC6105)
- Human Resource Management (QXGC6106)
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AEI Core Courses
- Political Economy of Asia-Europe Relations (QXGX6101)
- Globalization and Regional Integration (QXGX6102)
- Research Methods and Data Analysis for Social Scientists (QXGX6103)
- Business Network and SMEs (QXGX6104)
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Cross-Programme Courses
- Two courses drawn from other International Masters programmes
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UM Elective Courses
- One course drawn from a selection of courses offered by University Malaya
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Internship (QXGC6170)
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Project Paper (QXGC6180) |
Target Students
This programme is designed for students for whom an MA will be prelude to careers in small-and medium-scale enterprises where they would have the opportunity to apply their specific needs of the business, and where the focus is increasingly on individuality and creativity.
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联系人 |
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华北 : 玛利亚范 - +86-471-6291065; +86-13522455898
华东 : 范晓荣 - +86-10-58782996; +86-13861370310
华西 ; 朱向荣 - +86-10-58782996; +86-13311512304
中国区:安德鲁·王 博士 :+86-10-65381591 |
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